Women in Green
Most people already understand that since most women are in charge of taking care of the home and the household, that women hold a lion's share on purchasing for the needs of their families.
It is this significant power in making purchasing choices that makes designers cater to the needs, wants, and preferences of the female consumer, be she single, married, partnered, divorced, or widowed.
Authors Kira Gould and Lance Hosey, in their book Women in Green: Voices of Sustainable Design, draw on research that shows how women are more likely than men to support environmental causes, not just with their purchasing power, but by voting and by activism as well.
If women are the green gender, what then, are the implications for the design industry?
The authors ask and seek the answer to this question by talking to architects, designers, students, consultants, policymakers, and educators. What they have discovered is that eco-conscious women are changing how all of us life our lives.