Netflix Functionality May Bring New Life to Aging Nintendo Families
The latest news from Nintendo - that the 3DS will soon be able to stream Netflix - may have most gamers scratching their heads. After all, nobody purchases a handheld game console in order to watch "Eclipse" on a tiny screen.
But my Nintendo family might find this new functionality intriguing.
I was one of Nintendo's first wave of "Brand Ambassadors." I came of age at the dawn of Pong and never played another electronic game... until I was recruited to help present the Wii to the mommy masses. I was exactly the target demographic they were looking for as they attempted to expand the market for their gaming empire: older, inexperienced and with a tween daughter.
Their marketing plan worked. For a while, the Wii was the most popular game system for families.
The company was generous. They showered my family with both Wii and DS consoles, accessories and games. And for a few years, we were one of the most popular families on the block.
And then a funny thing happened: My daughter entered middle school, and by the time she graduated, Mario Kart had been replaced with Facebook.
She rarely plays with the Wii or the DS now...
...but I still do. And while I pretty much suck at most of the competitive games, I am addicted to puzzles and simulations of card games on the DS. This is a good thing, as we have three or four of the handheld consoles just laying around the house, and I would bet we're not alone. There are probably thousands of households with kids that have outgrown their old electronic toys.
The deal with Netflix shows a company that continues to think ahead, and I would be looking forward to it — if only those unused DS units in my home had that capability.
As I am no longer active with the company, that poses a dilemma. I may just have to buy one when they debut this summer.