Mobile Coupon Clipping – A New Location-Based Money Maker - Page 2
The important emphasis is that location-based services have been proven to work. As companies such as O2 Media and VoucherCloud, a UK based mobile voucher application company, continue to implement, refine and report on campaigns provided to clients, the research and data will accumulate and provide some direction for other businesses and advertisers to jump on the mobile coupon bandwagon and successfully implement mobile coupons and other mobile location-based services as part of their marketing campaign.
In the meantime, companies can begin to implement their own mobile coupon campaign, track their results, and then tweak as needed. In addition, the MMA created 'Guidelines and Best Practices in Mobile Price Promotions' for review to help provide an industry standard for mobile coupons so businesses can capitalize on the trend while keeping a consumer’s best interest in mind.
Photo Credit: Joe Pemerton