Kids Get Fat Watching Television
In a study published in The Journal of Pediatrics, researchers claimed that television has a large influence on choices children make concerning their diets. It's really no surprise that American kids are fat and that television is the biggest influence in there little pudgy lives.
According to a study conducted in 2009, Nielson reported that children ages 2-5 watch about 32 hours and children ages 6-11 watched 28 hours of television each week. That is a lot of time sitting in front of moving colors stuffing their faces with bagel bites. Hell, I almost bought a Slap Chop from watching four hours of infomercial while downing a half gallon of cookies and cream.
The study took 75 kids, ranging from 3-5 years of age. They had the children watch two full- length cartoon shows with commercials between them. Half the kids watched a commercial about fries and the other half watched a commercial about apple slices. After their cartoon viewing was over, the children were asked to pick a coupon from one of the restaurants that appeared in the commercials. Surprisingly, 71% of the kids that saw the commercial with fries took the coupon. The number only dropped to 33% when encouraged by their parents to pick the apple coupon. From the kids that watch the apple slice commercial, only 46% chose the apple coupon and when parents got involved it only dropped to 33%.
The study shows that parents have little influence when it comes to their children making healthy choices about their diet.
In my opinion, kids know what they like. They don’t look to their parents for input about things that they have a vast knowledge over. Besides, has anyone ever tasted those apples from fast food restaurants? They’re gross and taste like plastic. And apples do not go well with cheese burgers and a soda. If parents would like to have a little more influence on their child’s decision-making, maybe they should spend a little more time with them.
The researchers don’t think that going after banning unhealthy food advertising is the most effective way. Perhaps it would be best to rather do a better job at promoting healthier food advertising.