How Women Perceive the American Dream
Consulting firm WomanWise released the results of the study that show how women's perspectives about what's important in life have changed across all age groups. The executive summary can be accessed on WomanWise's website.
"Women are recalibrating the American Dream – back to what it meant at its origins. Over the years as a nation, we got sidetracked by a sense of entitlement. In this study, we found that the American Dream has evolved to once again be much more about the pursuit of happiness and personal choice," says Dori Molitor, CEO of WomanWise. "We're returning to the values of our forefathers."
The survey involved 800 women across the country and across generations. Key insights of this WomanWise study include:
1. The white picket fence has vanished. Women today are more realistic and less idealistic. Visions of the classic suburban home, 2.5 kids and being financially supported by a successful husband are a thing of the past. Only 15 percent of women ranked owning a home as one of the top two most important things to a happy and fulfilling life.
2. A sense of humanity prevails. The world has been spinning out of control and women are taking responsibility for making it a better place. She's re-setting the moral compass, and her need for giving back and being socially responsible has never been stronger, as 97 percent of respondents said that giving back was important to women of all generations.
3. The freedom to choose. Individuality reigns. Society no longer dictates how women should live their lives. Women of all ages feel they can have it all, and 70 percent of women do want to have it all (including children)!
This study was conducted to find out what women consider important in their lives, and how the American Dream is defined today. Over 70 percent of survey respondents said the American Dream has changed for women over the past decade! Do you think it's changed? Has it changed for you? Will the American Dream be something different in 2021?