How is Social Media Impacting the Fashion Industry?
Whether you are interested in fashion or not, it is difficult to escape the constant bombardment of information on the latest fashions and trends that we receive through social media and the internet. From the fashion blogs, to the live streaming of catwalk shows from the main fashion weeks and the social shopping where we get all sorts of opinions on different pieces of clothing through Facebook, Twitter and even retailers own websites.
The fashion industry is definitely becoming more accessible to the general public. Brands and retailers are not only using social media as a way of communicating with their customers but also a way of listening to them. Marc Jacobs is known to have set up his plus sized range based on feedback received through social media.
In the last few months, the latest craze amongst fashion enthusiasts and bloggers is voting and participating on a new social site called The Shopping Forecast, which also allows user to make outfits and enter fashion competitions. The interesting difference of this site is the voters opinion really counts. The information collected on the site will be used to help fashion industry buyers make more informed decisions on what to stock for the season ahead.
Retailers and fashion brands have also been involving the public in the design processes for their clothing. Just recently there has been a rush of retailers setting up programs to help gather customer feedback on the fashions and trends for the season ahead including Debenhams, ASOS and Calvin Klein.
Is this democratization of fashion a good thing? Should we have a say in choosing the latest fashion trends? Only time will tell.