Are Anti-Drug Campaigns Targeting Teens Effective?
For years, anti-drug campaigns have tried to dissuade the use of marijuana in teenagers. With each new campaign (actually with each new outlook of the same campaign), there is inevitably a study conducted that explains to the average person why this time it (the said campaign) shows promise. Any human being with even the slightest spark of intelligence can read between the lines of these studies and see that while there are certainly some teens that may seem to benefit from the campaigns, a majority of them do not.
In a recent article published by HealthDay News, a study was conducted (imagine that) that basically showed that while the anti-drug campaigns did seem to help a very small section of teens (8th grade girls), they had no real influence on any other groups. Researchers attributed this to various things. The main factor being that drugs (marijuana) was present before the ads, meaning the older teens had already made the decision on whether or not to partake. This is all according to head author of the study, Christopher S. Carpenter of the University of California School of Business.
A group that has seem to fall by the wayside in this study is 8th grade (younger aged) boys. Why would researchers talk extensively about the satisfactory results obtained with the girls while totally disregarding the fact that there were no results attributed to boys who happened upon the ads? One could only concur from this obvious lack of facts that there was no explanations for the results (or absence of results as the case may be).
It is very discouraging that this particular study doesn’t seem to take anything into consideration except for the anti-drug ads. Why is peer pressure not mentioned? Where are the parents in all of this? Isn’t that where the heaviest anti-drug lectures should come from? Overall, this study, like so many others before it, has shown that there are just not enough teens who are benefited by Anti-Drug camp.