Shaq: The Brilliant Marketer or Just Full of Himself?
Shaquille O'Neal is one of the biggest personalities in the NBA, if not, the planet. The guy is everywhere. Since coming to Boston, the larger than life center for the Boston Celtics has acted as a statue in Harvard Square, roamed the public transportation system to greet fans and pulled off a slew of other stunts.
Some say that he's crazy; I say he's a brilliant marketer.
For his latest stunt, Shaq decided to conduct the Boston Pops:
What do you think about Shaq? Brilliant marketer or just a media seeking glutton?