Interview with Vodpod Founder Mark Hall
Speaking at LeWeb, a European conference on Internet technology and trends, Chad Hurley, a co-founder of YouTube, stated that users now upload over 24 hours of content per minute to the site. That number is four times as great as it was back in 2006 when a company called Remixation conceived and launched a video-sharing site called Vodpod.
Today, Vodpod's founders believe there is still plenty of opportunity to create value for consumers of online video, despite the fact that YouTube has become the Google owned 800-pound gorilla in the category.
In a interview with Vodpod's co-founder and CEO, Mark Hall, an ex-lawyer turned tech executive, Technorati explored the explosion in online video sharing. Hall believes the market has segmented simply into two kinds of consumers: publishers and watchers. Publishers actively engage in recommending, commenting, aggregating and popularizing content.
"Consumers are becoming publishers in a broad way on the Internet today," says Hall. Through emails and Tweets, Facebook posts and MySpace pages, today’s consumers are virally sharing video one link at a time across their personal networks and communities. With so much video being uploaded and so many links to share, Vodpod’s mission is to enable anyone to easily collect their favorite videos from across the web into an updatable and publishable video library.
Vodpod collections enable consumers to create personalized video mixes and mashups that can be easily embedded in their social network profile or blog. Consumers can also program their own standalone video "channel," called a Vodspot, which is a hosted video page highlighting their personal collection within the company’s domain. Videos that appear in the collections of 5 or more people are considered "popularized." Being branded a Vodpod "tastemaker" is a reward for being the first individual who collects a popularized video.Continued on the next page