Bros Icing Movies
If you haven't heard of the Bros Icing Bros meme by now (or maybe even been iced yourself), you're way behind, bro. Basically, the objective is to hand someone a Smirnoff Ice—the warmer the better—when they least expect it, and the recipient has to take a knee and chug the whole thing. Yup, good clean fun!
Well, the meme has gained quite a bit of (somewhat inexplicable) traction, and the folks at CollegeHumor have produced this video envisioning icings in tons of popular films. The actual set-ups are funny and clever, although I could do without the bro chorus following each gag. I think they're trying to make fun of something, but given the (ironic?) popularity of the meme within the young New York new media crowd, I'm not sure exactly who they're poking fun at.