The 5 Pillars of Collaboration - Interview with Dan Latendre,CEO of IGLOO Software
IGLOO Software is a company that develops securely stored social, collaborative business solutions that can be used for employees, business partners and customers. Delivered in the cloud, the company’s social software includes an integrated suite of content management, collaboration and enterprise social networking features.
Canadian-based, you may not have heard of Igloo before. But there's truly a greater reason for that--they are behind the scenes. In fact, their collaboration suite powers the social workplace of such notable names as Motorola, International Data Corporation, Deloitte, RBC Royal Bank, and the ATP World Tour.
In speaking with Dan Latendre, the CEO of IGLOO Software, there are several things that at a fundamental level make this company and its product appealing to companies seeking to leverage social. His company is built upon five pillars.
1. Documents still matter
The social wave has arrived, but at its core, documents still matter. "They are the number one knowledge repository," Dan explains. What's key to IGLOO's purpose is to socialize these documents. Dan continues, "What’s important is not just the document itself, but what are the comments, and how’s it being used?" IGLOO has set out to help companies establish policies and procedures around this.
2. Collaboration needs context
By the very nature of the "social revolution," content management has become more social, as well. Content is no longer just documents, but now includes video, tweeting, likes, and reviews. The imperative for companies is to manage this stuff to create business value. IGLOO sets out to do this by merging documents, content and collaboration all together.
3. Social can have structure
Explains Dan, "Many CRM-focused, and other singularly specialized companies only give you the outcome. What it doesn’t tell me is what teams are doing to drive that." This is where IGLOO intends to make a difference. In the new realm of marketing and sales, leads are cultivated and nurtured at many different touch-points. Places we haven't historically considered. Determining what your team is doing to contribute to the sales campaign across the board is a new measure important to companies.Continued on the next page