OExchange Wants to Standardize Shared URLs
OExchange, a new service that provides an open protocol to standardize URL sharing among online services, is now live.
It's a pretty simple idea when you think about it: people share content on various sites, so why not make it easier for content publishers (what OExchange call "sources") to get their content placed on various service providers (which they call "targets"), like Linkedin, Buzz, and others.
OExchange feels that by providing an open set of protocols, users will be able to share any content on any site they wish, as long as the sites support OExchange.
Of course, the lack of Twitter and Facebook support may be a bit of a stumbling block, despite the fact that Microsoft, Google, Linkedin, Digg, and Postersous, among others, have gotten on board.
I'm a big fan of open protocols, and hopefully this won't end up being a big circle-jerk among the just-below-the-most-popular-tier of social sites - though it would give a whole new meaning to the name OExchange.