Five Tips for Utilizing Social Media Profiles for SEO
Published: October 27, 2010 at 12:15 pm
Many people who are just getting into Google SEO are willing to deny the importance of social media profiles in SEO. Almost all of them are merely thinking of the effect of backlinks, meticulously calculating amounts and numbers of follow or no-follow links, thinking that’s the only thing of importance.
That, however is not the case, since the entire concept is more complicated with lots of intertwined branches and aspects. But still, there are many benefits that can be extracted from social media participation. Let’s say Digg, Reddit, Facebook — those most commonly used sites can be used to your advantage, especially if you’re already accustomed to them, and also other sites with a more specialized spheres of interest and user-base.
The trick here is to remember what social networks can bring to you, and how you should behave in order to use most of what is presented to you.
First of all, let’s define a rough image of the benefits. If the site to which you’re submitting has do-follow links, the benefits from the point of view of SEO are striking. Even if the links are no-follow, traffic is another benefit, and also, the possibility of someone else seeing and bookmarking your content.
The second thing we’re concerned with is dominating the Search Engine Result Page (or SERP). SERP domination is not that easy to achieve, but spreading out your sites to popular networks like the ones mentioned above, or specific places like deviantART or Drawer.com for art, for example, can make the process easier. The important thing is that you don’t just have to submit. Everyone does “just submitting," and even spammers can do that.
The trick is to create a profile that will interest lots of people, that will make them want to share and redistribute this content, and spread it out through the network.
You will also need to heavily participate in the network, at least at first, to gain some attention. There are some specific tricks to that — for example if it’s LinkedIn we’re talking about, the best place to go to is the Q&A section. If it’s Twitter, your first goal is to follow lots of people and get them to follow you, get into lists. If it’s Facebook, you need to go in the same direction as the previous examples. The beginning is always hard, but once you construct a robust, well defined profile, you can start using your profile for its purposes.Continued on the next page