Stricter Guidelines on Apple Products Promotional Giveaways
Company promotions usually include iPad as prizes to raffle off to attract either more buyers or participants in the market. Why Apple products like iPad and iPhones? Because everyone seems to be attracted to it!
If you are the marketing and promotions head for your company and you are thinking of giving away Apple products, then think again. Apple just released their Guidelines for Third Party Promotions.
Boldly stated in there guidelines, Apple emphasizes the following:
"Strict adherence is essential because you and/or your company may be held responsible if your use of Apple products for promotional purposes do not conform with the following guidelines."
In summary, here is what you need to look out for:
- "Apple products" include: iMac, Mac Pro, MacBook, MacBook Pro, MacBook Air, iPod shuffle, iPod nano, iPod classic, Time Capsule, Apple TV, Apple Gift Cards and iTunes Gift Cards.
- iPod touch is only allowed to be used in special circumstances and requires a minimum purchase of 250 units.
- iPad, iPhone and the iPhone Gift Card may not be used in third-party promotions.
- The use of "free" as a modifier in any Apple product reference in a prominent manner (headlines, call- outs, etc.) is prohibited.
- All Promotional Materials Require Apple's Review.
- You may NOT use Apple products or photographs thereof in any manner that falsely suggests an association with Apple
- If you are using the iPod shuffle, iPod nano, or iPod touch in your promotion, your Apple representative can supply you with a product image that you may use in your materials. If you wish to to shoot your own photography of Apple products, you must comply strictly with their guideline for this.
- You may NOT use the Myriad Set font on or in connection with web sites, products, packaging, manuals, or promotional/advertising materials.
- To include the statement: “Apple is not a participant in or sponsor of this promotion.”
- Guidelines on Using Apple Trademarks and Intellectual Property.