RIM Introduces Tag(NFC) Feature in Next OS 7 Update
Today at the GITEX conference in Dubai, Research in Motion CEO Jim Balsillie announced a new anticipated “tap to share” NFC feature named Blackberry Tag that’ll be released in the next update for Blackberry OS 7.
The new Blackberry Tag feature uses NFC technology which comes pre-equipped in select devices allowing users to share contact information, documents, websites, music and other multimedia content by tapping their devices together. Of course Blackberry Tag will also be integrated with RIMs famous BBM service, which will allow users to tap their friend’s device that will then automatically add their friends PIN to their contact list.
The new Tag feature sounds nifty enough; sadly though, it’ll only be released to those who own the new Blackberry devices that come pre-equipped with NFC technology (Blackberry Bold models 9900/9930 and the Blackberry Curve models 9350/9360/9370). Thus meaning anyone walking around with previous models won’t be able to sink their teeth into the new feature when the OS 7 update arrives.
Finally, RIM also announced that the new Blackberry Tag feature will be released as API’s alongside the OS 7 update to allow developers to include the new feature in their personal applications. The new feature comes at a time of urgency for the Research in Motion, who’s recent attempt to penetrate the tablet market backfired.
Maybe RIM is finally figuring out to please their developers and average users rather than pleasing businesses. The new “tap to share” Blackberry Tap feature will hopefully spring the company back into action and finally produce some worthwhile application for the infamous Blackberry App World application market.
[Source: RIM Press Room]