An Opening for Microsft and Nokia? - Page 2
1. What the needs of customers will be in 6-12 months
2. What customers will want in 6-12 months
3. What emerging technologies will make possible in 6-12 months
Timing is one of the key components to successful innovation. You can invent things at any time, but you can only turn an invention into an innovation when customers and other parts of the value chain can see the value and are ready to accept it. Whether customers and the value chain can see the value is of course dependent on how well you translate for them how a potential innovation will fit into their lives.
Can Microsoft and Nokia come up with the answers that the marketplace will accept in 6-12 months? Are their existing phones the right answer for customers now?
I don't know. But I can tell you that I hate, absolutely hate, the Google Android operating system on my Samsung Galaxy S. The Samsung device itself seems relatively well-designed but the Google Android OS is always crashing, doesn't make smart use of the SD Card (the internal memory is always filling up), and leaves me constantly frustrated.
I bought two Samsung Galaxy S phones on T-Mobile over two iPhones on Verizon or AT&T for my wife and I, because they will cost me $1,000 less over the two-year commitment.
I can tell you with certainty that my next smartphone when I'm eligible for an upgrade will NOT be a Google Android phone. At the same time I know people who hate their iPhones and their Blackberries as well, so this represents an opportunity for Microsoft to convert disgruntled iOS, Android and Blackberry customers. Plus, there are a still a lot of people without a smartphone that will buy one in the next 6-12 months.
These two market dynamics represent a huge opportunity for Microsoft to get back in the smartphone OS market. The only question is:
Will they take advantage of this opportunity?