Amazon Kindle News - July Digest
Taken as a whole, July has been a month of growing anticipation for the Kindle community rather than one of solid progress. Competition is becoming more and more impressive, new faces are popping up, and Amazon is having to get inventive to find new ways to stay on top of things. Still, it hasn’t been a bad month and we have a lot to look forward to in the near future.
Perhaps the biggest setback, or at least the most obvious one, is the much anticipated removal of the ability to make purchases from inside the Kindle for iOS apps. Apple has managed to revise their overly strict rules just enough to allow major eReading apps like those for the Kindle and Nook platforms to continue operating in the barest sense, but it is going to be tough going for them now that making purchases is an inconvenience requiring a separate browser.
Google is also making things tougher by stepping into the eReader arena with their first device integrated into the Google Books platform. The iRiver Story HD is far from the best thing on the market right now for any number of reasons, but with a backing like that which Google provides and a screen that is inherently superior to what the Nook and Kindle are currently using (if only it were being used to its full potential) we have to believe that there will be all sorts of growth from this point on. Never judge a whole product line by its first generation product, after all. Right now the only Google Books eReader feels like a cheap Kindle rip-off with a poorly chosen color scheme, but the underlying software is solid.
On the less device-bound side of things, J.K. Rowling finally released the details of her upcoming Pottermore companion site for the Harry Potter series. This October, fans will finally be able to pick up copies of her famous books for their Kindles. Of course, she has chosen to offer them through a means besides the Kindle store, which means that the best Amazon can hope for from the change of heart is some peripheral good publicity. Better to have it available than not, though. Will this be the start of a new trend where authors market their own books, sell through their own stores, and leave Amazon as little more than a device vendor? Nah. Still, it must be a less than perfect way to roll out some of the bestselling books ever written from the point of view of companies like Amazon and Barnes & Noble.Continued on the next page