Accessories Can Save the New Flip Video Camera
Cisco has been progressively active in the consumer market over the past few years.
The first few acquisitions made sense for the network giant, as they bought up Linksys and Scientific Atlanta. A few eyebrows were raised, however, with purchase of Pure Digital Technologies in early 2009. Pure Digital Technologies sold small and easy to use consumer camcorders.
The company's thinking behind this move has been speculated to be to help push the sale of consumer devices that are used to upload massive amounts of data onto the Internet. The more data there is traversing the Internet, the more people will have to upgrade their current networks. And who sells both consumer and enterprise network gear? Bingo.
Even though this might be the underlying plan for the $590 million purchase a few years ago, Cisco (and their shareholders) still would love to turn a profit with the new Flip video camera lineup.
At one point, the Flip cameras were all the craze because they shot HD video in such a portable device. Now the Flip has to compete with smart phones and other gadgets that have video capabilities built-in that can also record in HD.
So Cisco finds themselves in a bit of a jam. Who would pay $250 for a Flip camera that only records video when they could just as easily buy a 4th generation iPod Touch for the same price which can record HD video as well as about 100 other cool things? The answer may not be the Flip camera itself, but the accessories that can be purchased along with the camera.
The latest Flip video camera comes in 5 different models. They're all nice little cameras but that's nothing new. What is interesting is that Flip and third party vendors have come up with several new accessory items to make your video shooting more fun and more professional.
Accessories such as a wide angle lens, underwater case which can be used while SCUBA diving, professional quality microphone and even a portable projector helps to separate the Flip from the all-in-one gadgets like the iPod Touch.