Paramount Studios Embraces UltraViolet Cloud
UltraViolet Cloud offers movie storage and streaming as an additional service for purchasers of movies on the Paramount website. These movies are now available in the cloud immediately after purchasing in physical format.
Paramount Studios is currently the first and only group to offer the UltraViolet service through their website. The film industry hopes not only to offer its consumer base the extra value of backup, storage and streaming of movies, but additionally it seems they have the clear intention to thwart piracy, since the service promises the ability to access a library of purchased movies anywhere, at anytime.
When a movie is in Paramount’s cloud, it can be viewed over the internet through mobile hotspots, wifi, or the equivalent, although offline viewing is not an option.
Ultraviolet currently does not support Android, BlackBerry, and Windows Phone, and set-top TV boxes and systems like the Xbox, and Wii do not work with this service, but the idea is still a great one, especially for people who like the added security provided by immediate back-up versions of purchases.
According to the SlashGear article, "Right now you’re going to be paying $12.99 for the “SD” quality on one of these digital format films and $19.99 for HD. That’s more than you’d pay for a DVD for certain, and right around the same price as a Blu-ray disk right off the shelf." A little more money for a lot more benefit.
Just in time for the Oscars... buy a great movie and keep it.