Yahoo and Twitter Enter in Content Sharing Partnership
Last year Twitter broke deals with search engines Google and Bing to provide real-time data sharing, and both search engines incorporated Twitter social search into their search results. Now Yahoo joins them.
On Wednesday, Yahoo announced their partnership with the popular micro-blogging service which will enable users to see their real-time Twitter feeds integrated across the Yahoo network. From Yahoo's website they can update their own status or see others' they are following, just like on Twitter's website.
Yahoo is already trying to add more services to their "YOU" initiative, which is part of Yahoo's drive to deliver personally relevant information from various online sources into their network, such as Facebook, MySpace, Orkut, eBay, Flickr, Flixster. Yahoo will also bring the content to their search and other media properties like news, finance, entertainment and sports.
This partnership represents a big opportunity. This deal is win-win for both companies, as Yahoo has 600 million registered users as well as largest user base in webmail. So here is where Twitter will gain a larger exposure, while Yahoo will gain access to 50 million daily tweets to fulfill their social and realtime data requirement.
Recently Google introduced its social product, "Buzz," where users can integrate Twitter updates into Gmail. Yahoo is doing the same thing, but wiring the entire Twitter experience into their network. Tweets may be short, but this 140-character approach can be a big leap for Yahoo to shut off the Google Buzz.
Now we need to see what will happen to Yahoo Meme, which was launched last year as a Twitter competitor that never really took off.