What Will The Next Version of SQL Server Be Named? - Page 2
Everyone knows the world will end in 2012. Well, I suppose by "everyone" I really just mean "the Mayans". Which seems odd that they knew the world would end in 2012 but couldn't look into the future and see that the Spanish were on their way. Anyway, in terms of marketing this name has a lot of potential. You could bring back the whole "Windows ME" meme with "SQL Server 2012: Mayan Edition". And you could have a tagline of "SQL 2012: The last version you'll ever need!" Again, this is priceless.
I think it is about time that Microsoft jumps on the whole "i" bandwagon, even if it is 15 years too late. They can do this by tying in one of the most anticipated features ("AlwaysOn") to the "i" meme and go with iAlwaysOn. It would be like I, Robot except without the death and destruction.
I would love to see Microsoft shed itself of both version numbers AND year assignments and go with something as forward thinking and futuristic as SQL3000. And now that Arthur C. Clarke has passed it should be easy to secure the rights to use all of the HAL 9000 references necessary for promoting the product. Imagine the launch events with this tagline: "SQL 3000: Only one-third as sentient as HAL". It really doesn't get better than that.
Why this one? Because 3 is a magic number. Your target market remembers Schoolhouse Rock. Embrace that.
Sybase ASE 16
If all else fails, return to your roots. Sybase hasn't claimed this number, so maybe Microsoft should. Then all of the launch events could be a "Sweet Sixteen" party.
And no, I have no idea why Microsoft hasn't hired me for marketing yet.