Walgreens App Finds Any Product in Any Store - A Catalyst for Growth - Page 2
78% of Smartphone Users use them in a store (see graphic) which is the 3rd highest ranked place of use. 26% of those who used it made a purchase within the store; this was prior to the Walgreen's application being released, With the aisle411 now active within Walgreens, the conversion rate should spike higher. The Ipsos research substantiates that: If the in-store research begins in the store, consumers will purchase a product 32% of the time. Keep in mind that this application is ideal when a consumer already wants to buy a product and is only trying to find it. In that scenario, aisle411 will lead to a 100% conversion rate.
89% of smartphone users notice mobile ads. So when the aisle411 ad is used in conjunction with the Walgreen app (which has weekly ads, mobile coupons, refills by scan, pill reminders and other features), shoppers will not only be able to pick the ads they want, they'll be able to immediately save money on what they want to buy. The ideal app would converge the aisle411 features into the Walgreen application. Perhaps we can expect this for the next enhancement for convenience.
"Retailers are constantly looking for solutions to enhance their customer¹s store visits and improve convenience," said Nathan Pettyjohn, CEO of aisle411. "This smartphone application allows retailers to empower their shoppers by providing information such as product locations right in customers' hands, making the shopping experience more convenient and fun."
"We are always looking for new ways to utilize technology to deliver a better shopping experience and help customers with their health and daily living needs," said Abhi Dhar, Walgreens chief technology officer. "With aisle411, Walgreens further delivers on its goal of providing the most convenient shopping experience by simplifying store visits and saving customers' valuable time."
So any revenue impact will now be driven by how well Walgreens promotes aisle411 to not only make users aware that it exists, but also encourage them to use it in order to improve customer satisfaction and retention. Walgreens' premise is that an empowered shopper is a happy shopper and a loyal customer. While immediate app adoption is rare, a growing user base is likely. The next two quarters will be the ultimate litmus test for aisle411's impact on revenue. Notwithstanding that, you can expect to see the rollout of aisle411 across more national retailers given the monumental launch it has made at Walgreens.