Verizon Changes Data Plans, Launch July 7 - Page 2
Many industry analysts say, however, that mobile data usage trends will inevitably lead most mobile network operators to limit or cap data consumption in the future.
An analysis done by Nielsen shows that an average smartphone user in the US consumes 435 megabytes in the first quarter (Q1) of 2011 compared to 230 megabytes in Q1 2010. That represents an 89 per cent jump in just the past 12 months. Data usage of the top 1 per cent of smartphone users increased by 155 per cent from 1.8Gb to over 4.6GB in a year.
Cisco forecasts global mobile traffic will grow 26-fold by 2015 and mobile video traffic will increase to 197 million GB, equivalent to about 13 billion YouTube videos.
In view of these trends, it is no wonder that mobile network operators like Verizon are getting probably jittery over the tremendous increase in data consumption. Mobile operators have spent tens of billions to upgrade their network capacity in order to handle the upsurge in traffic. Verizon spent $17 billion, AT&T invested $19 billion, and Sprint expects to spend over $3B.
Mobile users may be wondering at this point how all of these will impact data plan rates in the long run. Ironically, Nielsen reports that although data consumption has almost doubled in a year, most customers are paying almost the same amount as they did a year ago. Thus, the average smartphone user in the US now pays only 8 cents per MB compared to 14 cents last year. Besides, major players like Verizon, AT&T, Sprint, and T-Mobile are expected to outdo each other in offering the best cost-effective data plans to lure in mobile users. That competitiveness will directly benefit customers the most.
If you are a mobile user and is still worried over Verizon's rumored tiered options because you do not know your average monthly data consumption, you can click the data usage calculators of Verizon or AT&T
References: allthingsd, droid-life, moneyland, nielsen, wikipedia, webcitation