Travel Plans: Mobile Search or Apps? - Page 2
When Google Maps apps are taken out of the equation, we find a much different story. In fact, Nielsen records that 68% of all mobile hotel information research is done and bookings are made from mobile search. See the graphic below for a complete breakdown.
This leaves us to conclude that Google's data is in fact correct and, as of the moment, Google mobile search is still a more important factor when it comes to making trip plans from mobile devices than apps. This could all change, but right now, this data confirms what we have said at buuteeq for years; that it is important to have a mobile optimized website for your hotel, which will be discovered from search.
What are your thoughts on the mobile apps vs. search war? Where do you think the future is headed? Sound off in the comments.