The Evolution of the Information Super Highway
The Information Super Highway: how long has it been since you heard that term? It's not used much in today's vernacular for a simple reason; the internet has evolved into so much more than an exchange for information.
With the growth of social media and the explosion of online shopping added on top of the original system, the internet is far more than it was.
The way I see it, the internet is broken up into three key parts:
Information is the basis of the internet; you search Google to find things that interest you, learn something new and find what you are looking for. It also encompasses the blogging arena as well.
The best way to stay in touch with friends and family. Social media, such as Facebook and Twitter are now so integrated with our lives it is as commonplace to Facebook message someone as it was to pick up the phone and call.
How often do you do research on a product online before purchasing it? The internet is a perfect vehicle for finding what you are looking for, and it is a very competitive market. With search engine optimization and pay-per-click advertising at the heart of online shopping, it is no wonder it is such a relevant source of products and services.
So with that in mind, I propose that we come up with a new term to encompass the internet. Instead of the "Information Super Highway," how 'bout the "Information, Social, Shopping Mega Freeway?" It may not have the same ring to it, but it certainly is more accurate in today's age.