The Beatles Come to iTunes
Well the long-running embargo is over: The Beatles catalog is now available on iTunes.
Apple had been promoting a major new announcement on their home page since yesterday afternoon. Visitors to the site saw a simple white screen with black type saying "Tomorrow will just be another day... that you'll never forget" and explaining something big was coming from the iTunes store.
But rather than a major announcement about a streaming service, or subscription model like Zune or Rhapsody that would give iPod owners unlimited content for a monthly price (which many users and critics were hoping for), the big earth shaking announcement was simply that iTunes was finally selling Beatles songs.
One could have heard the collective "meh" from space.
It's understandable that it's a big deal to Apple; after all, they've been at odds with Apple Corps over the use of the name Apple since the 70s, with repeated settlements by Apple Computer for repeatedly violating the terms of the past agreements (they, uh, sort of agreed not to get into the music business. Oops). So I can see why they're glad to get The Beatles on iTunes at last.
But to imply that years from now we'll all be asking each other "where were you when Apple announced The Beatles were on iTunes?" is a bit much.
Really, Steve, get a grip.