Steve Ballmer Relishing Future After Microsoft-RIM Tie Up
The crowd at Day One of the BlackBerry World were treated to a big surprise when out came Microsoft chief Steve Ballmer to address the crowd. Many writers still can't believe what they saw yesterday, but its true: Microsoft and RIM have joined hands. For the good.
Without wasting any time, Ballmer quickly chirped the Redmond company's tie up with the Canadian manufacturers will be in the form of Bing search and Bing maps being integrated within the BlackBerry devices.
"We're going to invest uniquely into the BlackBerry platform," Ballmer said, according to several live bloggers. "Bing will become the default search provider in the browser and maps" on BlackBerry devices, he added, saying "I've never been more excited about where our future is going."
Microsoft's contribution to RIM will therefore be integrated Bing search in browsers, Bing voice search, and Bing maps. (Yes, Bing is now officially the default search engine for BlackBerry devices.)
Though the deal has been soaked in by everyone by now, we are yet to learn the money involved in the deal. Executives from both RIM and Microsoft were not available for comments.
- Steve Ballmer appeared on stage at around 9:30am Eastern Time
- Ballmer was on stage for only 10 minutes.
- Around 6,000 people attended the event.
- Microsoft's last major deal was with smartphone giants Nokia.