Social Network Builder Ning Introduces Virtual Gifts
Ning, a platform for creating a social network, has joined others in introducing “Virtual Gifts” such as teddy bears, books, desserts, flowers, jewelry, handbags, etc. to their network. This feature gives members another way of connecting with each other.
Network creators have two ways of customizing the gifts on their network. They can choose from hundreds of Ning Gifts that are applicable to the type of activity on the network they have created or provide their own custom gifts through upload to the Gift Store for their Ning network. Ning may also allow network creators to customize the Gift Store for their network.
This new “Virtual Gift” feature makes history as it is Ning’s first attempt at a revenue-generating feature on its networks and providing a 50/50 revenue sharing Incentive Program between Ning and the network creators.
Once the network creators have opted into the Incentive Program, they can start receiving their share of the revenue earned quarterly starting in 2010 when they have earned a minimum of $100.00. Ning also starts each network member with 100 credits to go toward the purchase of “Virtual Gifts” on their network. More credits can be purchased through the Gift Store with a PayPal account.