McDonalds as Study Hall for the Web Deprived - Page 2
McDonald's began rolling out Wi-Fi in its U.S. restaurants years ago. In 2010, McDonald's made it free even for those not buying food, a move soon followed by Starbucks.
Jonah Sigel, who oversees Starbucks's Wi-Fi program, says there is no need to require that Internet users purchase anything.
"Before I started working here I always felt guilty not at least buying a bottle of water" when using the Starbucks Wi-Fi, Mr. Sigel said. "I hope people act similarly."
Many McDonald's franchisees have a similar view. "It's hard to sit there and watch people eat McDonald's french fries and not go buy your own," says Ted Lezotte, a McDonald's franchisee in northern Michigan who owns four restaurants.
Until Internet access is made more available to all, it seems likely that this trend will be one that will continue.