London Startup Seeks to Revolutionize Location Based Social Networking

Author: Stu Bradley
Published: August 29, 2011 at 5:27 pm

Floxx Media Group, the team behind FitFinder, released their latest effort on Apple's app store last week - a mobile instant messaging app that allows users to connect with people around certain locations.

Called MapChat, the app is free to use and deviates from check-in models used by most location based software. Creator Rich Martell said this was a conscious move, "towards a real time system that enables users to connect whether they know each other or not."

Judging from sites like Charoulette and Omegle, there is an audience of people who want to chat to strangers, and the group avoids being lumped in with location based dating apps by having users choose avatars rather than use photos of themselves - as the title suggests, the emphasis here is on chatting rather than hooking up.

The iOS version of the app went live yesterday, and in just hours had posts from over thirty countries and thousands of messages sent. An Android app is expected to follow shortly. Here are the links for the app in the US and UK app store.



About this article

Profile image for stubradley

Article Author: Stu Bradley

I recently moved down to London from Newcastle Upon Tyne to do marketing, social media, copywriting etc for an up and coming startup in the Silicon Roundabout area. I'm also a DJ, guitarist, designer, blogger etc etc.

Stu Bradley's author pageAuthor's Blog

Article Tags

Share: Bookmark and Share