London Olympics Committee Launches Competitive Tweeting event to Promote 2012 Olympic Games
Social Media is again proving it’s worth in the event promotional market. This time 2012 London Olympics Committee has launched a new event termed as competitive tweeting. Olympic committee is leaving no stone unturned to reach out people all around the globe. In a bid to do this Olympic committee launched an event which allows fans from different countries to support their respective countries through tweeting. This will help in finding out which country has the biggest fan following.
To support your country you have to tweet, upload You Tube Videos and Share images related to 2012 London Olympics on Flickr. According to the current results of this event Great Britain is leading the race with Brazil on second spot and US on third. According to social media experts, this is a very good move to promote London Olympics games. As games are about to start in less than a year time, so this is the right time to promote because people from all around the globe are excited about these games.
To take part in this tweeting event include the hashtag #1YearToGo, along with the three digit code for your country. This type of event was used for promotion during the recent Women’s FIFA world cup football final match.
Olympic committee has done several other things for the promotion such as, recently asked thousands of athletes from various countries to tweet and blog regarding the 2012 Olympic Games.
So according to marketing experts this is really a smart move to promote an event with the power of social media. This shows how powerful social media marketing is.