iPad Security or Brilliant Marketing Ploy?
Tired of reading about the iPad yet? Please bear with me, this is not a review, this is different.
I saw a movie last night (Clash of the Titans in 3D, not worth your $14) and as is common these days, the theater happened to be located in a mall.
Since it was a Sunday night most shops were closed, including the Apple Store. I had hoped it might be open, despite the lateness of the hour and it being Easter Sunday, because after all, it was the day after The Launch. Yes, verily, The iPad Launch. But alas.
I got to admire the iPad from afar though, because the lights were on in the store, and it was far from empty. There were two security guards in there, big guys with reading materials, uniforms and bored looks.
Two things immediately struck me as odd about this. One, the guards weren't playing with the iPads or any of the other shiny objects available, they were reading newspapers and magazines. That's right, paper.
Imagine yourself locked in an Apple store, the day after the iPad launches, with literally a dozen iPads laid out in front of you, all Internet connected and full of promise. You could read the Wall Street Journal and the New York Times in all their backlit LED glory, or download iBooks for free. All whilst inhaling the wonderful smell of newness and basking in the envious stares of passersby.
But no, you consume your news the way it was meant to be consumed, through your fingertips, as the newspaper ink smudges your skin and leaves your fingerprints all over the sports section.
Doesn't this scene, in a faceless and nameless mall somewhere in America on April 4, 2010, say it all about the hype surrounding the iPad and indeed, even the future of the publishing industry? Take heart, printers, have faith, ink merchants, you will live to see another day. Or maybe the security guards were just luddites.Continued on the next page