Google’s Chrome Browser Shows no signs of Stopping
The importance of having a browser dominate the web was demonstrated when Microsoft’s IE wiped out the superior Netscape in 1997 and convincingly dominated the browser market by 2002. The advantage of having online users get exposed to your brand on a daily basis through a reliable, wildly popular web navigator gets often translated into dollars when it comes to rolling out products and services.
Google gets this which is why Chrome is the web-browser equivalent of a Lexus in terms of innovation and attention to detail and ongoing development. As the youngest browser on the web (which makes it the youngest browser on the planet) it has recorded steady monthly growth almost every month since it came out.
And Google shows no lack of appetite when it comes to developing it further. Despite its considerable in-house resources the company forked out $16,500 to independent developers to troubleshoot and spot bugs in its Chrome 11 version before it was released. The exercise resulted in over a dozen bugs being found and fixed.
The sum Google spent to achieve this is not remarkable. The fact that it did it like this, for a company its size, is and it is a testament to the ‘different’ way of doing things which is part of the Google DNA. Not content to rest on a product which had been debugged to the max, Google added speech input as standard, making Chrome the first browser to be speech responsive, a massive plus for those who find typing on mobile devices a hassle they would rather avoid. With Chrome present in the Android OS running many mobile devices as well as an ever increasing slice of the tabletop computing market its growth looks likely to increase even further.Continued on the next page