Google Weaves Social Search Web
It’s no secret that Google looks at social search and personalization as the holy grail of search dominance. People right now use Google for search but their loyalty is based on relevance and speed in the search results pages. For everything else they go to Facebook.
Google and Facebook are at war right now, while Google wants access to Facebook’s metadata and Facebook wants Google to just back off and let it be, while allowing Facebook users to use Gmail to find more friends and create more connections in Facebook.
The spat is still going on without an immediate resolution in sight but in the meantime Google is forging ahead with its own social search "improvements", weaving a web which leverages its powerful presence in search to begin incorporating a searcher’s personal preferences.
In February, Google announced that it was making its search results more social by weaving in content that a consumer’s social media connections had created or shared on social networks like Facebook and Twitter, and showing the results not at the bottom of search as in the past, but interwoven with normal search results.
Then in March, it announced the roll out of its +1 Button on an experimental basis. That however, is only one of a number of social web initiatives they have in place. Google is the kind of company which drives its innovations based upon end-user data and win-win scenarios.
It created Google Places at the height of the global credit crunch, allowing business to get on Google for free, create a presence and drive customers to their door locally. In return, Google enriched its index with valuable data on businesses and their listings which, because most did not even have a website, existed only in the Google Index.
It created Google Latitude as a location-aware mobile app which allows a mobile phone user to allow certain people to view their current location. Via their own Google Account, the user's cell phone location is mapped on Google Maps.Continued on the next page