Google Revamps Android Market and Unleashes Barrage of Product Improvements
When you have an App store which has delivered 4.5 billion installs and over 200,000 apps in it you know that you cannot afford to rest on your laurels. Google certainly cannot be accused of that. In a week in which Google has been busy with its I/O developers conference, its name has barely been out of the Press as one announcement follows the next.
First Google announced that it was now revamping its Android Market to include Editors’s Picks, recommendations and, for developers, a lowering of the cut the App store takes off the price of a Chrome paid app to just 5%, by far the lowest cut of any App store today.
Then Google topped that by announcing that it’s ready for the release of its first Chrome OS called ‘Chromebooks’ This comes on top of announcements which include Android@Home which will enable Android to become the heart and mind of any home straight from an Android Tablet, and the launch of Google Music Beta.
One of the main areas of focus of Google’s I/O has been its showcasing of the improvements made to the Chrome browser to make it faster, lighter and more stable than ever. With more than a doubling in the number of users to, currently, 160 million Chrome has come to be a developer’s darling thanks to a number of innovations the Google Chrome team has implemented which enable the development of games and applications which few other browsers can handle.
For those who do not see it this is a classic Carrot and Control tactic. By dangling ease of use, ease of payment and a larger share of the profits in front of developers Google is leading them towards a path where they design applications exclusively for the Chrome browser environment. This will have, as a result, two direct effects: first it will lead to applications which need a Chrome environment and this will lead more users to Chrome and help increase its market share. Second, it will make other browsers like Firefox and IE try to emulate Google’s speed shortcuts and ease of code implementation. The thing is Google’s Chrome development team has already got a good headstart on this which means that Firefox and IE will play a game of catch-up which they may never win.Continued on the next page