From Content to Context – City 2.0
TedPrize just announced that they will be awarding their prize purse of $100,000 to an idea instead of a person this year. The idea is “City 2.0”, a way of looking at developing and interconnecting buildings creating a more sustainable environment in which the world’s ever increasing population can live, while tackling the big issues of pollution and resource management.
The facilitation of City 2.0 is driven by the success of Web 2.0 and the increasing delivery of the internet to mobile data and wifi enabled devices, as well as the increased availability, integration and complexity of government owned data.
Using the transition into Web 2.0 as the template, and its starting point of the Dot.Com crash, it could be interpreted that the latest real estate collapse could be paving the way for a transition into City 2.0. Web 2.0 was about facilitating social interaction online and turning text data into visual data. City 2.0 could more aptly be seen as a transition of unconnected buildings, to data generating connected buildings, providing information over a network, to be used in planning, strategy and program development.
Some challenges the transition of City 2.0 may have to overcome revolve around safety and finances. The Web 2.0 movement was largely powered by volunteer programmers developing open source lines of codes for social, not monetary gain. In an industry such as construction there are safety concerns and building code requirements that need to be maintained, these can limit the possible uses and collection of data, as well as increase the severity of any errors.
Financially the Web 2.0 revolution has seen three major revenue models:
- Advertising model, which relies on users accessing free services to witness contextual and dynamic ads, i.e. Google AdWords,
- Pay-per use model, whereby some users pay for a service that will target other users using the service for free, i.e. eBay sellers, LinkedIn Job Postings
- Aggregated data model, pulling data from many different sources allowing users to browse and compare large datasets, revenue can be generated through lead referrals, or selling generated reports from tracking the analytics of how users browse the aggregated data.
City 2.0 would most likely develop revenue models combining those of Web 2.0 with the standard revenue streams of rent, retail or manufacturing. Online it’s said that content is king. In person, context reigns, generated data would only be as useful as the understanding of external events which lead to its creation.
Img Via Phot[o]lin