Facebook Tentatively Tests New Sidebar/News Feed - Page 2
Additionally, the chat list area is diminished, causing one to scroll for a longer period of time to see exactly who is online and whether they're someone a user might want to instant message or engage in a video chat session. Since one can't really control which friend lists are shown in the chat list any longer, this makes the task slightly pointless. The resulting irritation may be enough to encourage one to close out of the sidebar completely, which forces the user back to the previous design's supposed conundrum- one must return to the main frame or open the sidebar again. However, users take the same number of mouse clicks or track taps to read statuses in either scenario. Further, the status updates do not include details capturing most users' prolonged interest- viewing new pictures and watching videos their friends post or share.
Facebook's interactive edge (games and established following) will help keep it afloat as its aesthetic appeal improves, but its developed complexity, ongoing privacy issues, and threats against it might hurt its ability to overcome Google+'s undeniable power and eventual pull. The company will need to tout their social network's strengths over Google+ to reign supreme.