Business Accounting Goes Mobile - Page 2
Cross-platform integration is another area of consideration. For example, Microsoft Office is currently only available on the Windows Phone. Rumors have been circulating for years about Microsoft’s plans to release Office versions for other platforms, but they have yet to make an official announcement on this front.
Similarly, QuickBooks Mobile is available on iOS and Android, but it discontinued its version for Blackberry in 2011. While QuickBooks might have thought that this was a practical decision, considering that the Android and iPhone currently make up nearly 90 percent of the U.S. smartphone market, they didn’t account for possible fluctuations in the market. With the recent debut of the Blackberry Z10 and the upcoming release of the Blackberry Q10, customers might just be returning to the platform in large numbers.
Looking forward, it will most likely take these companies a while to work through the limitations and problems associated with mobile integration. For example, Microsoft Dynamics released its mobile application for CRM but has yet to offer mobile versions for GP, ERP, or AX.
As the world becomes increasingly mobile, will accounting software companies that fail to release mobile applications be left behind?
I don’t think so, at least not for the foreseeable future. Business software is usually extremely well integrated into a company’s systems, and switching to another software provider is a huge hassle. Mobile integration isn’t a looming issue for accounting software companies the way it is for other companies.
But mobile integration cannot be ignored forever. Everyday, there are new and exciting innovations in the mobile sphere. In fact, mobile devices may soon replace wallets with “e-wallets” through NFC technology. Business accounting software companies would be well advised to start developing mobile innovations of their own.