Aurasma: Augmented Reality on Your iPad, iPhone or Android - Page 2
What is nice about this approach is that you don’t need to put QR Codes, Snap Tags, or MS Tags everywhere (you only need to “point and shoot” at an image you see). What adds complexity is the replacing the ease-of-search that these 2D barcodes bring with less structured image recognition software (and many uploaded images). Whether this approach is “The One” remains to be seen. Regardless, it is something to take a look at (and try-out) if you are interesting taking advantage of the growth of tablets and smartphones to create rich, interactive experiences for your customers and partners—wherever they are.
Note: I have no relationship with Autonomy. I just have a strong belief that mobile, portable and capacity touch technology will fundamentally change how we use computers in the next decade.