An Opportunity Missed: The Olympics-as-a-Platform - Page 2
If the IOC had done this they could have created the biggest, most exciting Open Data and App competition we have ever seen. Not only would this have tapped into the innovation of tens of thousands of developers, it would have harnessed competition between teams who wanted to highlight the technology strength of their countries, their love of their country’s history and culture, and their passion for the athletes representing them in their favorite sports.
Imagine what kind of Apps this global technology could have created:
- Apps written by ex-gymnasts that combined athlete bios and explanations of events and rules with (official and fan) video of preliminary rounds and the World Championships. Apps that even let the audience score what they saw in real-time.
- Apps combining location-based data with captured photos and video along the entire 26-mile, 385-year course of the marathon, letting you play back key parts of the race, see every part of the course at once, and cheer on runners via Facebook and Twitter
- Fantasy Olympic Team apps that let you assemble your own dream team for events and compete with your friends—or globally in the Olympic spirit
- Training gamification apps that let you record and visually display your running and swimming times (like Nike’s training apps) to understand in new ways the tremendous the speed, strength and endurance of Olympians
Apps like these would have made these Olympics more interactive and participatory than any in history. While we did not get this in 2012, I am keeping my fingers crossed for a 2014 Sochi Winter Apps Competition, and perhaps an even 2016 Rio Summer Apps competition.