Amazon.com and The Secrets of Steve
Amazon has been hitting it big lately.
First there was the 99¢ sale of Lady Gaga's album "Born this Way" that was so oversubscribed that it shut down their system.
With over 1 million albums sold in a day, it was the best debut they could have conceived for their new cloud music server.
Now, they're on track to do the same - only this time with the first and only authorized biography of Steve Jobs that isn't even scheduled for publication until March 2012.
Walter Isaacson, the current President and CEO of the Aspen Institute - a non-profit educational and policy studies organization - has a bestseller on his hands. Nine months in advance.
And when it comes right down to it, this is more than deserved.
First, you've got an author with a track record of writing and co-writing some of the most intriguing and well-thought biographies in years. Also, with Isaacson having made his career in media, he knows a good story when he sees one.
And that takes us to Jobs, himself.
For a guy who controls everything as much and as well as he, there was nothing left to chance when he agreed to let Isaacson in on his life. Because, for all that we believe we know Steve Jobs, we don't.
All well deserved. Because much more than his business game-changing in the technology space, Jobs is a study in how to turn failure into success. And that's the lesson that everyone in business needs to learn.
Here's hoping that Isaacson's book cracks that code!