2Advanced Studios: Time to Re-Advance?
I had heard 2Advanced Studios was in the market for a social media manager, and wondered why. After all, weren't they the world's self proclaimed, 'word of mouth only' uber- successful enterprise?
Could it be that the great 2Advanced wasn't all that advanced in today's competitive web development work place? Its intricate cyber gimmicks were world-renowned in the techie community from the early to mid 2000's...but had it lost its gloss? Was the word "were" becoming a permanent fixture? I was intrigued.
I went in for a closer look. I pulled up in front of 2Advanced. The building itself is nothing out of the ordinary...stuck smack in the middle of a clearly non-creative white collar- business development center, if not for the logo, you would miss it. Simply beige. But, like cracker jacks, the prizes are often found within the box.
Inside, ascending the staircase, I looked down upon a completely blank canvas of acid washed concrete flooring. The dark staircase deposited me into a conference room, illuminated only by black lights which highlighting the white board. To be sure, the much acclaimed conference room with accompanying table was just as advertised... gothic and heavy. Across the 2,000 lb table sat the behind the scenes co-founder of 2Advanced, Tony Novak.
Tony filled me on his journey from a 15 year old high school drop out, to the somewhat of a folk hero he had become within the innovative web development community. He spoke of the many accolades and awards that had been bestowed upon them. Led by creative director, Eric Jordan, they were the king of kings...Were? There's that word again... He recognized a slide, but I didn't see it. Wasn't it really more about the others gaining ground?Continued on the next page