2012 Olympics: Mobile, Social, 3D and Green - Page 2
5) Youtube also has an official London 2012 channel so that viewers can go behind the scenes, watch landmark moments and relive history from prior Olympic Games. Although here's a fun video from the U.S. Olympic Swimming Team set to the song of "Call Me Maybe."
As an official sponsor of the Olympics for 20 years, Panasonic is enabling coverage and broadcast for the first-ever 3D Olympics.
6) Nearly 80% of U.S. households will be receiving over 240 hours of 3D imagery for such events as the opening and closing ceremonies, gymnastics, swimming, track & field and bicycling from your favorite cable, satellite and telco providers. You can also view Olympic venues in a 3D interactive link with 360 degree panoramic photos on a site designed by the Guardian Research team.
A Greener Olympics
7) The London Olympics site is poised to be the greenest venue to date. With nearly 11 percent of the London Olympics’ energy derived from renewable sources, planners have stretched the imagination to ensure that the facilities, energy, food and waste processes are as sustainable as possible. National Geographic has set a remarkable slide show that displays the many ways sustainability has been achieved in the buildings, land and energy facilities (click here). Even though McDonalds is the official food sponsor, organizers have ensured that 800 concession stands are supplied with environmentally, ethically and locally sourced foods and drinks. This will also mark the first time that zero waste from foods, drinks and packaging will be delivered to landfills for all items are either biodegradable or compostable.
Perhaps the most remarkable feat of these Olympics will be that nearly half of U.S. adults (44%) will be using two or more mobile devices (smartphones, tablets, etc.) to watch video-streamed events during the 2012 Olympics (according to a Harris Interactive poll). Fourteen percent will use three or more devices. With such a large proliferation of mobile products, this is a dramatic shift from how users watched four years ago. What will be your primary way for enjoying the 2012 Olympics?