Airpush Showcases Newest Innovations in Mobile Advertising
On Friday, as AnDevCon - the esteemed technical conference for software developers building Android apps - drew to a close, the discussion about who is hot, happening, and headed for greatness in mobile advertising is just getting started.
Billed as the largest and most educational Android conference in the world, the week-long Boston-based event played host to a number of significant announcements that could easily shape Android's role in mobile advertising for the remainder of 2013 and beyond.
Among such announcements out of AnDevCon was Airpush's release of SDK 6.0. The Android mobile ad network was, in fact, doing double duty this week, unveiling its expanded network capabilities in Boston and at the SF AppShow in San Francisco.
If Airpush's goal was to get developers talking coast-to-coast, the effort appears to have worked.
"The new developer SDK looks to represent an impressive escalation of what Airpush has been doing so well of late," says tech journalist Mike Randazzo, who believes the growth logged by the Los Angeles-based Android ad network is comparably impressive.
During Thursday's introduction of SDK 6.0 at AnDevCon, Airpush confirmed that more than 90,000 live apps are now using its mobile ad network.
"One cannot discount how absurdly competitive today's mobile advertising industry is," Randazzo says, citing AdMob, Millennial Media, InMobi, Tapjoy, and other leading ad networks. "The fact that Airpush's network doubled in size since last August while reaching $4 million in monthly developer payouts in the process is worth noting."
"Any ad network can promise an effective app monetization solution and the best eCPMs in mobile advertising, but you don't see this degree of growth and developer satisfaction unless you're actually delivering on that pledge," Randazzo says.
So what's new from Airpush in SDK 6.0? The advertised highlights include:Continued on the next page