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“Think different in order to change the rules. By definition, if you don’t change the rules, you aren’t a revolutionary, and if you don’t think different, you won’t change the rules.    — Guy Kawasaki ; ‘Rules For Revolutionaries‘

Our Multinational Client based in the Midwest has a fantastic opportunity for a NPD Food Technologist. This is an exciting apportunity that has arose due to expansion. Duties Provide the necessary technical support to the product manufacturing team, Optimisation of formulations for existing products and manufacturing processes.

This is shaping up to be one of those ducky weeks. Every time I turn around, a duck is lurking. I’m a big fan of perfection, but sometimes “good enough” is really good enough. And, you can work something to death. “The logo needs to be a shade darker.” Is anybody going to notice? Like, your customers? “Move the photo over 1/8 of an inch.” See above.

Are Loyalty Programs Helping or Hurting Your Product? customer, product development Mark and I visited his family in the Midwest. We used miles to pay for my ticket. Aside from spending 50,000 miles (is it possible to get a ticket for 25,000 miles? We haven’t in years), it cost $5 for the ticket, $75 for the “services fees” and $15 to check one bag.

“Looking back over the years at the Bluetooth headsets I’ve purchased for my own use, I soon realized that they too had gone the way of the hands-free car kit for the same reason–another cord to carry and another device to charge. Ugh.

I was in Chicago last weekend for IIT Institute of Design’s excellent Design Research Conference, and spent a day walking around the city. (I’m happy to say I can now use the term ‘Miesian’ with authority.) I ended the day in Millennium Park eating a hot dog and looking at Anish Kapoor’s Cloud Gate sculpture.

[Video Link for Email/Other Subscribers - 41min] TreePeople hosted the June 25, 2008 event for over 60 architects, designers and others interested in sustainable design. Mike Italiano, CEO of the Institute for Market Transformation to Sustainability is introduced by Ginny Dyson, the Sustainability / LEED Manager for DMJM H&N.

Image via Wikipedia If there was one trend that came on strong during this year’s Advertising Week festivities, it was advertising agencies and media companies jumping on the social media bandwagon. On the agency side, you had an infinite line of digital, creative and planning agencies making social media the latest add-on to their legacy competencies and services menu.

SAMSUNG CORPORATION We, SAMSUNG C&T CORPORATION are seeking highly qualified person to be joining our company as: Marketing of Palm Downstream Area (PA) Posses min. 5 years experience in CPO/RBD/OLEOCHEMICALS Trading Marketing of Steel Products (ST) Posses min.

I hate to feature the same thought leader twice in one week, but this cartoon was just too good to pass up. Instant classic! And another reason why Tom Fisburne is sure to be a fixture on the brandbuilder blogroll for a long, long time: I’ve worked with large traditional brands and small challenger brands, and I started thinking about marketing planning for each.