Search / 80 posts tagged white paper marketing

Are you thriving as a copywriter? By Michael Stelzner If you’re a copywriter, can I ask, “How’s business these days?” Let me start by answering my own question.  For me, things are really amazing.  In fact, this may end up being my best year ever.

Should You Put a $ Sign on Your White Papers? By Michael Stelzner We all know that white papers are free documents, often used for lead generation purposes. However, should we call them a report and place a dollar value on them to help improve their perceived value?

When you have info that you need to get out to your customers and prospects, a brochure can be the best way to do that. Brochure printing is a painless process that can get you outstanding results. Brochures are versatile, which makes them a handy and cost effective marketing tool.

Does it ever make sense to say to your readers, don’t buy our product or service? This is the underlying question in an interesting post  by Adele Sommers (a little hint, he believes your white papers SHOULD do this).

It's no wonder that no matter how articulate your salespeople are, they still don't get much respect from their customer. Last week I wrote a post about the panel I was on with Bill Friend.  I referenced my colleague Olin Thompson.  Olin is somewhat of a genius when it comes to sales and marketing

Authentic and balanced insight or just plain propaganda? I wrote a post a while back about white papers.  I said, “In most cases, white papers are marketing documents rather than the unbiased analyses they appear to be.” The same can be said for a subset of marketing collateral labeled “Sponsored

Should it always be called a “white paper” ?? By Michael Stelzner Should you always label a white paper with the term ‘white paper’? Some readers know what a white paper is and others do not. In a recent Target Marketing article by Bob Bly, said the term white paper “signals to some prospects a

Which of the following would be of the most help to you? I will be doing all three of them, but want to do them in the order that will be the most beneficial to readers of Mobile Marketing Profits. You can either vote in the poll or comment below. Thanks.

Bloom Where You’re Planted Posted by: admin on Monday, July 28th, 2008 Do what you can, with what you have, where you are. –Theodore Roosevelt When I started writing, I thought I needed to write something specific enough to get noticed. So, I did.

How small businesses can create, promote and optimize video content to add value to their overall marketing strategy. To download this white paper in PDF format, please click here. Major corporations awoke to the potential of web-based video a long time ago.