voice of customer
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Latest blogosphere posts tagged “voice of customer”
To help companies overcome lack of CEM strategy— cited as the biggest obstacle to success by B2B and B2C firms alike — a model is presented in the 4th Annual Business-to-Business Customer Experience Management Best Practices Study. Differentiation of customer experience (CX) is a wide-open opportunity for ...3 weeks ago
B2C Marketing Insider — Authority: 150
A good preference center is akin to a good first date. It is all about initial appropriateness, understanding, and communication. Once accomplished, you have earned the right to a second date and deeper levels of discussion. “ Is Your Preference Center Hurting Your Customer Experience? ”–the first article ...4 weeks ago