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They’re coming. They will make you theirs or they will drive you mad! Share It!

I met a human-scaled Tarako QP (Kewpie) doll in a supermarket. QP is a famous Japanese mayonnaise company which also sells pasta sauces. Tarako means cod roe, and tarako pasta is a Japanese original recipe. So QP mayonnaise company deals with tarako pasta sauce, and the doll wearing red garment stands for tarako appearance.

Onslaught of the Kewpies Terrifying commercials for a Japanese pasta. “Horror movie or pasta sauce commercials?” asks MetaFilter succinctly about a set of stunningly bizarre spots for a Japanese cod roe pasta sauce that feature catchy songs, two cute little girls dancing with cod roe sacks on their

I could watch this all day, even though it is 4 minutes long and rather repetitive. I love the syncopation. The minor key. I want to learn this song and do it at Karaoke. It could become my signature song. Think of the possibilities. Tarako tarako tappuri tarako...

Oh. My. God. These are probably the most amazing commercials I’ve seen in a long while. These creepy kewpie doll chile pepper things are the mascots of a pasta sauce created by a Japanese brand called Tarako. ‘Tarako’ is actually a cod roe, or fish eggs, which is also what the kewpies are supposed to be dressed as.

When it comes to pasta’s I like simplicity that highlights the quality of a few fresh ingredients. This recipe is about as simple as it gets and yet there’s something exotic about an Italian inspired Japanese dish (… or is it the other way around?) The creamy olive oil tames the spicy brininess of the cod row, while the shiso offers fresh relief from the intense essence of the sea.