Search / 2 posts tagged sandra niehaus

Too many people who run commerce websites are unaware that they are leaving significant dollars on the table by abandoned shopping carts and people leaving prior to order completion. Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads by Lance Loveday and Sandra Niehaus

In my profession(s) as a creative director and freelance web designer, one of the things I have learned about the Web over the years — which people much smarter than me have evidently known for a long time — is that good design shows its true value only after metrics are applied.