Search / 32 posts tagged sales roi

I saw a disturbing analysis from a new Mary Meeker / Morgan Stanley report on Internet advertising and e-commerce. Not disturbing for Amazon…but disturbing if you’re a retailer that sells products in the same categories as Amazon: Retail growth, even online retail, is declining.

Many companies want to do the right thing with green business, but find it is just too expensive. While sustainability of our people, planet and prosperity can not be compromised, somehow it is hard to “do it now” if the price seems just too high.

When I wrote How Winners Sell one of the most important messages I needed to communicate to my readers was this:  The timeless truth about sales is it’s all about money.  B2B sales is not about selling software or strategic advice or capital equipment.  It’s about your products and services improving your customer’s business.  I was very lucky to have learned that early in my sales career.

by: Jon Miller The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg, author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc., the world's fastest growing B2B online media and lead generation company.

Two-thirds of companies that adopted social media reported improved customer satisfaction.  That’s one of the key findings in a recent study from IT consultancy Avanade.  While the summary focused mainly on organizational challenges, this and other key data reveal a direct link between social media adoption and ROI increases.

Celine Horan is a niche marketing strategist, sales catalyst and industry expert who offers high level marketing advice coupled with ROI boosting, agency level copywriting services to the professional development, recruitment, … See the rest here: 5 Steps to Revving up Your Creative Juices

A couple of weekends ago, I read an essay by Roger Lowenstein in the New York Times. In the article, titled “Long-Term Capital: It’s a Short-Term Memory,” Lowenstein made the point that the turmoil in the financial markets is a case of history repeating itself, and that the root cause is reliance on statistical models that underestimate the complexity and volatility of financial markets.

Lately, I've been writing and speaking on what I predict is next generation marketing: Multi-channel marketing, aligning sales, marketing, communications and the call center through applications tied together using Service Oriented Architecture.

As a business consultant who helps companies integrate and launch social media tools and social networking as marketing, communications and customer service strategies, I have yet to find a reason to recommend Plurk or Twitter as they are currently constituted and used.

The other day after listening to a recorded teleseminar, I was ready to buy. I typed the URL given in the audio file I was listening to, read the copy describing the product being promoted and decided the price was more than reasonable. The verbal and written presentation motivated me strongly to buy, but the marketer lost my sale.